GoDaddy has decided to pull their ad from the Super Bowl after it caused controversy on social media.
According to reports, the popular website-building service has ultimately decided not to air the Super Bowl ad after it sparked uproar online. The ad was released early by the company, and almost immediately, people accused them of condoning the sale of puppies, as the commercial features a puppy trying to find its way home. Once the puppy reaches its owners, the viewer learns that the owners are happy to have been reunited with the animal because they just sold it on a website built with GoDaddy.
Within hours of the commercial’s early release, a petition was drafted online that garnered tens of thousands of signatures in a short amount of time. Now, the company has decided to pull the ad and explained why in a statement.
“This morning we previewed GoDaddy's Super Bowl spot on a popular talk show, and shortly after a controversy started to swirl about Buddy, our puppy, being sold online,” the company said in a statement on their website. “The responses were emotional and direct. Many people urged us not to run the ad…. The net result? We are pulling the ad from the Super Bowl. You'll still see us in the Big Game this year, and we hope it makes you laugh. Finally, rest assured, Buddy came to us from a reputable and loving breeder in California. He's now part of the GoDaddy family as our Chief Companion Officer and he's been adopted permanently by one of our longtime employees.”