After purchasing a box of documents at a Georgia estate sale, Cliff Kluge of Ringgold claims that he found the secret recipe for Coca-Cola and plans to sell it on eBay for $5 million.
Kluge says it’s less about the money, and more about the excitement of finding something special.
"You don't stumble on things like this very often," Kluge said. "It's a letter, and a formula, and the processes to make it.”
Kluge admits that he has no way of guaranteeing the recipe’s authenticity, though he feels “pretty good” about it. He says there are so many references to Coca-Cola in the letter, that the recipe must be a copy of the real thing.
According to Coca-Cola, the authentic recipe is locked in a safe in their Atlanta headquarters, and has been guarded there for the past 100 years. They likened finding the recipe to finding the Loch Ness Monster or Bigfoot.
At least once a year, someone offers to sell back an “authentic” recipe to Coca-Cola, Ted Ryan, chief archivist at Coca-Cola, reported.
There is only one copy.” Ryan said, “So I’m going to go to sleep peacefully knowing that we still have our copy of the formula.”
In 2011, NPR posted what they believed to be an authentic Coca-Cola recipe, and their website crashed after heavy traffic.