Frito-Lay: Not Promoting Gay-Themed "Super Bowl" Ads

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The company behind Doritos says it is not promoting a pair of gay-themed ads, and is looking into whether it can have them taken down.

The internet has been buzzing for the last day or so with two 30-second videos that appear to be ads for Doritos snack chips. Both ads feature gay themes, and hinge on the idea that Doritos are so delicious, they might make an otherwise straight man engage in activities that make him seem gay to others, with the intent of creating humorous results.



There has been tremendous confusion however, about what these ads actually are. Some say they could run during the Super Bowl – others say the ads were created by fans of Doritos, and will never air anywhere. So we reached out to Frito-Lay to find out what the truth is.

According to Frito-Lay Director of Public Relations Chris Kuechenmeister, the latter is true. He said the pair of ads in question were two out of 5,600 that were submitted to the company for its “Crash the Super Bowl” contest. Furthermore, the YouTube page on which the ads appear is a fan-made page, and not the official page for the Crash the Super Bowl contest. Kuechenmeister said the ads in question were not among the finalists chosen by a panel of judges, and have no chance of airing during the Super Bowl or otherwise.

He said that the contest’s judges sought to “identify spots that were appropriate for everyone” and “observe a level of respect for everybody.”  Even though the spots do not appear on the contest’s official YouTube page and the company has no direct ability to remove them, Kuechenmeister said he would be raising the issue with the company’s legal team.


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