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Fox Won't Air Super Bowl Gun Commercial Per NFL Rules (Video)

A Super Bowl commercial by Daniel Defense, a gun manufacturer, has been turned down by Fox Television due to the National Football League’s gun policy.

In the commercial (video below), a father returns home to his family after serving in the U.S. military and states in a voiceover that “no one has the right to tell me how to defend them.”

While the ad does not feature a gun, Daniel Defense's logo includes an image of a gun at the end of the commercial.

According to Guns & Ammo, Fox said the commercial violates the NFL’s ban on ads featuring “firearms, ammunition or other weapons."

However, Guns & Ammo claims that Daniel Defense's ad meets the NFL's requirements because it does not feature a gun.

Daniel Defense has offered to replace its gun logo with the American flag and/or the words “Shall not be infringed.”

Besides guns, Daniel Defense sells clothing, which Guns & Ammo says would also qualify the commercial. reports that the pro-gun control organization, Mayors Against Illegal Guns, has aired commercials during the Super Bowl as part of their Demand Action campaign.

According to the FBI, most gun murder victims are killed by family or friends, not by a stranger such as an intruder.

Sources: Guns & Ammo,,,


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