Controversial Fox News host Glenn Beck is feeling the backlash from calling President Obama a racist -- he is losing advertisers.
On July 28, Beck called Obama "racist," and said the President has "a deep seeded hatred for white people." Watch it here:
A black online political organization called Color of Change has called for advertisers to pull their ads from the show. And several of them are heeding that call.
The group says Geico and Lawyers.com have agreed not to advertise on "The Glenn Beck Show" anymore.
A Fox representative confirms the Geico move, but was quick to point out the insurance company was shifting its ads to other programs. "The advertisers referenced have all moved their spots from Beck to other programs on the network, so there has been no revenue lost," the rep said.
In addition, Reuters reports Procter & Gamble, Progressive Insurance and SC Johnson all said that ads that ran during Beck's show were actually purchased to run on other Fox shows, and that they would correct those mistakes to make sure they don't run during Beck's show again.
Progressive Insurance representative Cristy Cote said, "We had not bought advertising on the show in the first place, so when we learned that our advertising had appeared on the show by mistake, we contacted the network to correct the error."
She said Progressive tries to "avoid programing that we believe our customers and potential customers might find extremely offensive."
A Procter & Gamble representative echoed that sentiment: "At times our ads are run by mistake on shows that they were not meant to... Any of our ads that ran did so by mistake, and we'll try to make sure that doesn't happen in the future."
Fox is standing by Beck. After he made the comments last month, Bill Shine, Senior Vice President of Programming told TVNewser, "During 'Fox & Friends' this morning, Glenn Beck expressed a personal opinion which represented his own views, not those of the Fox News Channel. And as with all commentators in the cable news arena, he is given the freedom to express his opinions."