Former Mayor of New York City Michael Bloomberg has announced his plans to spend $50 million on a new campaign aimed at challenging the National Rifle Association and their pro-gun stance.
“They say, ‘We don’t care. We’re going to go after you,’” said Bloomberg of the NRA. “‘If you don’t vote with us we’re going to go after your kids and your grandkids and your great-grandkids. And we’re never going to stop.’ We’ve got to make them afraid of us.”
How does Bloomberg plan to scare the NRA? By spending $50 million to target a specific audience in the hopes of spreading the truth about gun control.
"You've got to work at it piece by piece," said Bloomberg to the New York Times. "One mom and another mom. You've got to wear them down until they finally say, 'Enough.'"
The new campaign, called Everytown for Gun Safety, will specifically target women, and more specifically moms, in an effort to curb gun violence in America. According to reports, the new campaign will be an umbrella organization for two other groups that Bloomberg is involved in, Mayors Against Illegal Guns and Moms Demand Action For Gun Sense In America.
“I put $50 million this year, last year into coal, $53 million into oceans,” said Bloomberg of past initiatives while expressing hope for his new venture. “Certainly a number like that, $50 million. Let’s see what happens.”
Shannon Watts, founder of Moms Demand Action For Gun Sense In America, says that she hopes the new initiative will have more women thinking about how gun violence affects their lives and will use that while they’re voting at the polls.
“Right now, women, when they go to the polls, they vote on abortion, they vote on jobs, they vote on health care,” said Watts. “We want one of those things to be gun violence prevention.”
Bloomberg says that an advisory board for the Everytown project will include prominent members of both the Democratic and Republican parties.