A Florida mom has asked toy-retailer Toys R Us to pull action figures, inspired by the hit television series “Breaking Bad,” from its shelves.
Susan Schrivjer, of Fort Myers, said the figures don’t belong in a retail store frequented by families with young children.
“Breaking Bad” was a popular series from the AMC network. The plot revolved around a high school chemistry teacher, played by Bryan Cranston, who became a methamphetamine cook to pay his medical bills.
Schrivjer has started a Change.org petition demanding the retailer pull the products, according to CNN.
“Toys R Us is well known around the world for their vast selection of toys for children of all ages,” she wrote. “However their decision to sell a ‘Breaking Bad’ doll, complete with a detachable sack of cash and a bag of meth, alongside children's toys is a dangerous deviation from their family friendly values.”
“It's sick that a company would design kids toys that glorify the making of meth. It's just as sick to sell them,” wrote petition signer Jaime Keasler.
Schrivjer has also taken her fight to the airwaves.
During an interview on the Today show, she said she was “shocked and appalled” to see the figurines on the shelves.
“Anything to do with drugs is not doing the right thing,” she said according to the New York Daily News. “I just think that they need to look at their visions and values, as they call them.”
She admits to having watched and enjoyed the show herself.
“I thought it was a great show,” she is quoted as saying in a Time magazine story. “It was riveting!”
But she draws the line at marketing the figures to children.
“While the show may be compelling viewing for adults, its violent content and celebration of the drug trade make this collection unsuitable to be sold alongside Barbie dolls and Disney characters,” she said.
Toys R Us issued a statement in response to the controversy.
“The products you reference are carried in very limited quantities and the product packaging clearly notes that the items are intended for ages 15 and up,” the statement read. “Items from this TV series are located in the adult action figure area of our stores.”
Cranston also chimed in through his Twitter account.
“‘Florida mom petitions against Toys 'R Us over Breaking Bad action figures.’ I'm so mad, I'm burning my Florida Mom action figure in protest,” he wrote.