An angry father of a young girl sent an open letter to Victoria's Secret over their "Bright Young Things" line, which many believe is catering to a young teen crowd.
Some parents do not think the line is a big deal, even though the underwear features youthful polka dot designs and phrases like "Call me" and "Feeling lucky?" on the front and back.
Evan Dolive, however, joins other parents that think the line is sending the wrong message to young girls.
Dolive is an ordained minister and father to a 3-year-old girl. Though his daughter is far too young to think about buying underwear from Victoria's Secret, he knows that someday in the future his little girl will turn into a teenager, and he is fearful she will be pressured into thinking more about her appearance than other important issues.
In the letter, he writes that the underwear line "makes [him] sick" and "sends the wrong message to not only [his] daughter but to all young girls."
"I don't want my daughter to ever think that her self-worth and acceptance by others is based on the choice of her undergarments. I don't want my daughter to ever think that to be popular or even attractive she has to have emblazon words on her bottom," he said.
Dolive wants his daughter to ponder more important questions, like what school she wants to go to or if she should volunteer time to raise awareness about global issues. He doesn't want her wondering "will a boy (or girl) like me if I wear a 'call me' thong?"
He ends the letter by stating that the new underwear line does not empower young women, as it gives off the message that women are sex objects and promotes this "at a dangerously young age."
The company has since released a statement denying that they are marketing the line to tweens, saying that the "Bright Young Things" line is referencing the college Spring Break tradition.
"Victoria's Secret PINK is a brand for college-aged women," they said. "Despite rumors, we have no plans to introduce a collection for younger women."