Facebook Cancels "We Own You Forever" Policy


Millions of Facebook users united in protest over a change to the popular social site's terms of use, forcing Facebook to rescind the changes. The revised terms of use would have allowed Faebook to keep a user's information and content on the site for as long as they chose, even after the user had terminated their account. 

Consumer advocacy group Consumers Union first noticed the change and began distributing emails to Facebook users on Sunday, urging users to protest that fact that soon "anything you upload to Facebook can be used by Facebook in any way they deem
fit, forever, no matter what you do later.” Ironically, by Monday numerous Facebook groups had popped up to protest the change, with thousands of users joining in opposition.

Faced with the onslaught of criticism the company's cheif executive, Marck Zuckerberg, decided to cancel the changes on Tuesday. Today he wrote a blog post saying that: "Over the past couple of days, we received a lot of questions and comments about
the changes and what they mean for people and their information. Based on this
feedback, we have decided to return to our previous terms of use while we
resolve the issues that people have raised.”

This is the second time popular appeal has overturned a Facebook initative. In 2008 they were forced to cancel an ad campaign that posted alerts whenever a user made a purchase after widespread protest.



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