Drivers, Rev Your Engines


A Formula 1 race became "Formula Wow" when PETA's smokin' hot pit crew showed racing enthusiasts in Montréal, Québec, that nothing makes a body's engine stall like animal products.

The enthusiastic crowd outside the race fueled up on vegan barbecue Tofurky sausages and took home "Think Before You Eat" leaflets. When they read about how consumption of animal products is linked with poor health and weight gain, they'll race to adopt a winning vegan diet. 

Written by Michelle Sherrow


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