Give credit to Domino's Pizza for this unique marketing campaign. Instead of sugar-coating why its new pizza was "new and improved," the company went a different route. It came right out and and told everyone their product was awful. Check out the video.
In December 2009, Domino's Pizza chefs Sam Fauser and Brandon Solano hit the road to find out what the company's critics would think of the new pizza they inspired. Two cameras went along for the ride to capture their reactions.