A sign at a Kewaskum, Wisconsin, Dairy Queen sparked controversy for its "politically incorrect" message.
The sign, which was posted to the door of the fast food restaurant, warned customers that the establishment is "politically incorrect" because the staff says "Merry Christmas" and "Happy Easter," and offers free ice cream to veterans on Veteran's Day. The sign also displayed the phrase, "In God We Trust."
"I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country," owner Kevin Scheunemann told WDJT. "It just seems that those kinds of values and principles are becoming controversial in society."
The sign was reportedly posted after a customer became upset when they heard Christmas music in the restaurant. Other business owners in the area supported Scheunemann's decision to display the sign, as well as the message it conveys.
"He posted it on the door so you see it before you walk in," bar owner April Serwe said. "You don’t have to walk in if you don't agree with it."
Many residents also supported the sign.
"In this small community, I don't think it's a problem," said one resident. "We're all just liking each other and having fun."
Dairy Queen later released a statement acknowledging the sign:
American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages in their locations or on their external reader boards. This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or any of our other independent franchise owners. We expect our franchisees and employees to treat every person who walks through our doors with the utmost dignity and respect. Nothing less is acceptable.
Mad World News posted the story to its Facebook page on Sept. 14. Despite some controversy, many readers applauded the sign and the owner's decision to post it.
One reader commented: "I applaud the Dairy Queen manager and I comment that American Dairy Queen Headquarters has NO GUTS to stand up for what 95% of Americans believe in. Please, everyone read this to the end, especially the last paragraph."
"I love this sign," another chimed in. "It is time all patriots display this sign on their house, businesses and bumper stickers. Maybe the offended will back off and accept it as our culture."
Another added: "Love the sign. God bless America!!!! Home of the brave land of the Free!"