An owner of a Dairy Queen franchise in Wisconsin has defended his decision to post a "politically incorrect" sign on the door of his store.
Kevin Scheunemann put up the sign, which reads "This restaurant is politically incorrect," after a customer complained about hearing Christian music four years ago, WDJT reported.
The sign goes on to note that staff members may say "Merry Christmas" and "Happy Easter," and states that the restaurant offers free ice cream to veterans on Veterans Day.
"I felt the sign was appropriate to hang in terms of being transparent about the views of the owner and staff supporting God and country," Scheunemann said. "It just seems that those kinds of values and principles are becoming controversial in society."
But controversy spread after a visitor from out of state took a picture of the sign and posted it on Dairy Queen's Facebook page. The visitor complained the sign was inappropriate.
Local residents who spoke to WDJT agreed with Scheunemann.
"He posted it on the door so you see it before you walk in," local business owner April Serwe added. "You don't have to walk in if you don't agree with it."
Liz Torrison, another local resident, said the sign was accepted by the community.
"In this small community, I don't think it's a problem," she told WDJT. "We're all just liking each other and having fun."
Dairy Queen issued a statement on the story after it went viral.
"American Dairy Queen Corporation does not encourage our independently owned and operated franchisees to post non-business related messages in their locations or on their external reader boards," the statement said. "This sign expresses the views of this independent owner only and does not speak for ADQ Corporation or any of our other independent franchise owners. We expect our franchisees and employees to treat every person who walks through our doors with the utmost dignity and respect. Nothing less is acceptable."
This isn't the only time in recent weeks a Dairy Queen store has come in for criticism. In August, Richard Jones accused a Texas Dairy Queen franchise of discriminating against him because of his sexuality.
"I simply took my receipt up to the register and asked the cashier, 'Did you remember our order? Did you forget our order,'" Jones told KXAN. "He looked at the receipt and said 'I'm sorry' and as tears ran down his face and said 'I'm sorry there was a problem with your order.'"
The cashier at the restaurant in Pflugerville decided to refund Jones' money.
"I said 'There's an issue, the manager's discriminating against gays,'" the cashier reportedly added.
Although the couple were eventually served their food, the owners of the store released a statement saying they are investigating the incident.
"We are taking this incident very seriously," the statement noted.