Multiple convenience stores have announced plans to boycott Rolling Stone’s next issue because its cover is set to feature the alleged Boston Marathon bomber, Dzhokhar Tsarnaev.
CVS pharmacy and Tedeschi Food Shops recently wrote statements on their Facebook pages expressing their disapproval of Rolling Stone’s decision, claiming that it glorifies Tsarnaev and is offensive and insensitive to the people of Boston, according to the Boston Herald.
”CVS/pharmacy has decided not to sell the current issue of Rolling Stone featuring a cover photo of the Boston Marathon bombing suspect,” CVS wrote on its Facebook page. “As a company with deep roots in New England and a strong presence in Boston, we believe this is the right decision out of respect for the victims of the attack and their loved ones.”
Tedeschi Food Shops’ statement said that Rolling Stone — a magazine that covers music, politics and other entertainment trends — should not be writing about terrorism.
“Tedeschi Food Shops supports the need to share the news with everyone, but cannot support actions that serve to glorify the evil actions of anyone,” the statement read. “With that being said, we will not be carrying this issue of Rolling Stone. Music and terrorism don’t mix!”
In April, bombings at the Boston Marathon finish line killed three people and injured about 260, according to CNN.
Tsarnaev and his brother are accused as the bombers behind the Boston terror attack.
The article about the brothers is titled "The Bomber: How a popular, promising student was failed by his family, fell into radical Islam and became a monster," according to USA Today.
Controversy stems from more than the presence of Tsarnaev on the Rolling Stone cover. It comes also from the “soft” photo of him that is featured, in which he is displayed differently — in a noncriminal light — from the way alleged terrorists are usually shown in America.
Social media has flooded with comments concerning the new cover since news of it came out Tuesday. Rolling Stone’s own Facebook page received some comments from people voicing outrage against the cover.
"I am so disappointed with Rolling Stone Magazine,” read one comment. “I have enjoyed your magazine up until now. I will no longer buy/read the mag. You have just made him a "rock star". How could you?"
Chris Colbert, chairman of Holland Mark, a Boston advertising firm, said Rolling Stone sales could possibly increase because of the magazine’s decision to use the controversial photo.
“The sad truth is it will move magazines,” Colbert said. “But loyal readers who feel it’s supposed to be a music magazine will react negatively. Why are they sensationalizing this tragedy? Others may pick Rolling Stone up for the first time because of a sick curiosity about people who do these things.”
Colbert said he did not approve of Rolling Stone’s decision.
“But economically, I can understand why they thought it was worth the risk,” he said. “In a desperate attempt to get noticed, marketers and media companies are pushing the moral envelope. Humans today are seduced by extremes. They love other people’s misery. I think it makes them feel better about themselves.”