The launch of the promotional tour for the upcoming boxing match between Floyd Mayweather and Conor McGregor featured a unique fashion statement.
McGregor showed up in a custom suit with the words "f*** you" embroidered into the pinstripes, reports ESPN.
The four-stop tour to promote their much-anticipated boxing match began on July 11 at the Staples Center in Los Angeles. The pay-per-view event, set for Aug. 26 at the T-Mobile Arena in Las Vegas, will air on Showtime and is expected to generate hundreds of millions of dollars.
Mayweather, who retired as an undefeated professional world champion, is considered one of the greatest boxers in history.
McGregor is the biggest star of the UFC, the leading promoter of mixed martial arts touted as the fastest growing sports organization in the world.
McGregor, 28, was first to address the gathering of media and 11,000 fans. "I'm absolutely honored to be here before you and give you this great spectacle. Somebody's '0' has got to go," he said, referring to Mayweather's perfect boxing record of 49-0.
With a record of 19-3 in MMA, McGregor promised a quick knockout and mocked Mayweather's attire, comparing it to his own expletive-laden suit. "He's in a f***ing tracksuit, he can't even afford a suit anymore," McGregor quipped.
Mayweather responded by pulling out a check for $100 million, reports the Daily Mail.
"He is f***ed," McGregor said. "There's no other way about it. His little legs, his little core, his little head -- I'm going to knock him out inside four rounds, mark my words."
The 40-year-old, recently un-retired Mayweather responded by belittling McGregor's career earnings, which are relatively modest compared to his own.
McGregor's biggest payday was the $3 million he received for a fight in August 2016, compared ot the $100 million that Mayweather got for his 2015 bout with Manny Pacquiao,
"He look good for a seven-figure fighter," Mayweather declared. "I look good for a nine-figure fighter."
The boxing champ also belittled McGregor's UFC demographic. "You have a lot of people on social media with 20 million followers, but they may not have $20,000 in the bank."
Despite Mayweather's age, he is heavily favored to win. "I'm an old man. I'm not the fighter I was 20 years ago," he said to McGregor. "But I got enough to beat you."
McGregor has never boxed professionally and he will not be allowed throw kicks, knees or elbows in the fight as he usually would under MMA rules.
The duo's promotional tour ends July 14 at Wembley Arena in London.