Boston burrito chain Boloco decided to rely on customer loyalty when they were robbed on Super Bowl Sunday. Surveillance cameras recorded the break-in.
Instead of waiting on police, restaurant owners saturated social media with the video in hopes of catching the crooks.
More than just free burritos were offered for tips -- a $1,000 reward was offered for credible information.
Boloco CEO John Pepper took to Twitter to alert customers to the injustice, and the restaurant chain also spiced up their surveillance footage with some haunting music and the mantra, "It's 2012 . . . and we think everyone needs to . . . work together to reduce and one day eliminate evil people like these three."
The video went viral and the restaurant said it received hundreds of responses. Boloco now says it has a solid lead in the case.