On the eve of the much-delayed U.S. release of Blackberry’s new Z10 touch-screen, CEO Thorsten Heins called Apple's iPhone outdated.
"It's still the same," Heins said about iPhone. "It is a sequential way to work and that's not what people want today anymore. They want multitasking."
Heins says iPhone users have to go into and out of applications when they want to use them. Research in Motion (RIM) designed the Z10 to use applications like on a desktop computer where many can be open and used at the same time. Heins noted that Z10 users don’t have to close an application to view an email.
“We’re changing it for the better because we’re allowing people to peak in the hub,” Heins said.
However, Google’s Android and Apple’s iPhone operating systems make up 84 percent of smartphones shipped, according to IDT’s Worldwide Quarterly Mobile Phone Tracker. IDT reported by the end of 2012, shipments of the iPhone more than doubled in China, and in the U.S. 6.2 million iPhones were activated through Verizon alone.
Heins says that while it was innovative five years ago, the iPhone is “just kind of sitting there.”
Apple spokeswoman Natalie Kerris declined comment.
Blackberry has struggled to keep its edge since the 2007 release of iPhone. Delay in selling their new keypad Blackberry, the Q10, is not helping them to regain their footing. Many of their users prefer the keypad smartphone to touchpads. However testing has not been compeleted for the new phone.
“It’s our job to deliver the right software package and the right software quality to the carriers,” Heins said. “Then it is on the carriers to decide how intense they want their testing cycle to be and that really can range from a few weeks to three months.”
In recent years RIM dramatically lost market share, so providers have not made testing a priority. A great deal is riding on the launch of the Q10.
“You got to win here to win everywhere else,” he said. “That’s just the way it is. We’ve lost market share quite a bit, to put it mildly, and we absolutely need BlackBerry 10 to turn us around.”