A controversial new billboard on a highway in Winston-Salem, North Carolina, is triggering heated opinions and local debate. The billboard reads: "Real men provide, real women appreciate it."
The sign has garnered a lot of attention on Interstate 40, between Winston-Salem and Greensboro, reports WFMY.
Some drivers have stopped to take pictures of the message. Many have their own opinion about the controversial billboard.
"It really undermines women's work in the world," said Joe Milner.
"I think it's fairly accurate. Being a married man myself, I think my wife really appreciates the fact that I can provide for a family and take some of the stress off her," said Ron Houser.
"I would assume if you had a husband that loves you and appreciates you and showed it enough to carry your family and kids, that you would appreciate it. I don't know why that would be offensive. I think that's a good thing," said Nathan Walin.
Passerby Donald Amos said he approves of the billboard message and said he believes it's targeted at men who do not provide.
"A lot of times, women have to go on their own and do this and take the role of a man and a women and it's not right, but it happens and I think men ought to step their game up," Amos told WGHP. "Really they ought to and become men again instead of shoulda, coulda, wannabes."
Winston-Salem business owner and women's rights activist Molly Grace says the sign's message offends women everywhere.
"It's absolutely, absolutely insulting to single mothers, to women who have careers whether they are small careers or big careers," said Grace. "Seeking to normalize this way of thinking, to make it seem like it's the norm and anyone who thinks otherwise is crazy or liberal or a rebel, normalization of this way of thinking is the most dangerous, absolutely the most dangerous, subliminal tactic."
Grace added, "The implied expectation that regardless of mitigating circumstances women should be appreciative of her man and that, to me, and that's the whole thing."
Grace is organizing a peaceful protest against the sign on Feb. 26.
Whiteheart Outdoor Advertising is the owner of the billboard, but it is unclear who rented the sign to spread the message.