Apple’s app store iTunes pulled a free Barbie-inspired plastic surgery app Tuesday after disgusted adults blasted the game on Twitter.
The make-over game, which is recommended for children ages nine and older, was titled “Plastic Surgery & Plastic Doctor & Plastic Hospital Office for Barbie.” It let users inject anesthetic, make incisions with a scalpel, and remove fat with a pump from a character named Barbie.
"This unfortunate girl has so much extra weight that no diet can help her. In our clinic she can go through a surgery called liposuction that will make her slim and beautiful. We'll need to make small cuts on problem areas and suck out the extra fat. Will you operate her, doctor??" said the game blurb.
The Everyday Sexism Project began a Twitter campaign to have iTunes reconsider marketing the app to kids.
“@iTunes Surely you can do better than a game that tells kids how plastic surgery is part of being pretty. That‘s gross,” wrote one user.
“Our girls get enough negative messages about themselves. Knock it off!” tweeted another.
“Seriously? That this sh*t is even made, let alone marketed to children!?” said another.
The app was removed from iTunes Tuesday afternoon.
The maker of the app, Corina Rodriguez has a number of iOS apps, many of which have makeover and surgery themes. Her “Barbie” app does not appear to be associated with Mattel.
Everyday Sexism also pressured Google Play to remove a nearly identical app from their website called “Plastic Surgery,” which was developed by Natalya Staritsyna. The app no longer appears on the website Wednesday.