A Colorado tavern captured national attention March 20 for the novel way it promotes drinking responsibly.
The Tavern at St. Michael’s Square in Greeley gives coupons to those who leave their cars in the parking lots -- a sign they chose not to drive while drunk, KDVR reports.
“In honor of your commitment to the safety of our community we would like to present you with this coupon,” the note reads, adding, “Thank you for being such an amazing person and not driving home tonight!”
User Nohely303 posted a photo of one of the coupons received after a night of drinking on Reddit, which went viral, receiving almost 400,000 views.
“I went back this morning to pick up my car. I thought I had gotten a ticket but was pleasantly surprised when I saw this on the windshield,” the user wrote.
“The coupon I got for being a drunken mess last night,” the user added.
The Tavern says it often hands out the coupons, which gives drivers $5 off their next purchase.
“Some bar patrons feel guilty or worry that their car might get towed. We want to encourage our customers to have a great time while they are here and help to make sure that their night ends just as well," said Toni Patrick, the general manager of The Tavern.
“The coupon incentive is key,” she added, explaining the business was inspired to adopt the idea in May 2015 after seeing a similar coupon elsewhere.
Other Reddit users praised the move.
“If the coupons get just one person to avoid driving while drunk, then the coupons were completely worth making. Also, coupons are just good for business in general,” said user Spartancoolcody.
This might be a good idea considering the numbers of accidents caused each year by drunk drivers.
According to the Centers for Disease Control and Prevention, “Every day, almost 30 people in the United States die in motor vehicle crashes that involve an alcohol-impaired driver. This amounts to one death every 51 minutes. The annual cost of alcohol-related crashes totals more than $59 billion.”