Babies 'R' Us Under Fire For Kardashian Clothing That 'Sexualizes Children'


After recently picking up a new line of Kardashian kids clothing, Babies ‘R’ Us is coming under fire from some mothers who claim that the line “sexualizes children.”

Kansas mother, Amie Logan, was the first to allege that Babies ‘R’ Us was directly at fault for carrying the clothing line. Logan started an online petition asking the retailer to remove the Kardashian line from its shelves and online vaults.

The Kardashian line is specifically designed for babies in the zero to 24 months demographic. Logan alleges that the clothing promotes sexuality at an extremely inappropriate age.

Image placeholder title
Image placeholder title

“I don't want my child to grow up to be a Sex Tape star,” Logan wrote on her petition. “You pulled the Breaking Bad toys because they promoted Drug use. You should pull this clothing line because it promotes bad behavior as well. The madness has to stop. If the toys are damaging so is the clothing.”

Logan’s “Breaking Bad” comment stems from the recent decision made by Toy ‘R’ Us to pull the popular action figures from its shelves. “Breaking Bad” deals with numerous adult themes; specifically the manufacturing and use methamphetamine, which some parents felt was a detrimental influence on their children. 

Although Logan’s petition is in its early stages of life, the document already has more than 2,000 signatures from mother who feel the same way. If there is enough public outcry, Babies ‘R’ Us will potentially be forced to give up on the line.

While Logan cites Kim Kardashian’s past is a poor example of a role model, it must be noted that Kardashian did not necessarily design the line of clothing, but instead acts as a figurehead of sorts, giving the final approval.

Image placeholder title

North Carolina mother, Monique Smith commented on the petition writing, “Babies don't need to look like porn stars.”

Florida mother, Liz Thomas added, “Breaking Bad toys are nowhere near as damaging to a young psyche as sexualization at such a young age. These people should be ashamed.”

Image placeholder title
Image placeholder title

It remains unclear if the true matter at hand is Kim Kardashian’s name and image, or the specific clothing articles themselves. If a different celebrity name had been attached to the line it's arguable that the public outcry would not have happened.

Source: Daily Mail


Popular Video