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Ashley Madison Under Fire for "Scary" Fat Lady Ad

The website is no stranger to controversy. First of all, its entire concept is to encourage people to have affairs. Now it is coming under fire for using an overweight woman in its new ad campaign and calling her "scary."

The New York Daily News reports the ad features an obese woman wearing very little clothing, with the copy reading "Did your wife scare you last night?" A second ad features a very attractive woman striking a similar pose in contrast.

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The overweight woman is outraged, writing on the website Jezebel that the image was used without her consent.

"I am mortified that my image and likeness would be used as advertisement for two things I am so vehemently against: namely cheating and, to an even greater extent, body shaming."

Now, this woman named "Jacqueline" runs a racy website for big, beautiful women called That's where the folks at Ashley Madison got the photo.

"She took these pictures and signed the release knowing that they were not just for 'personal use,'" CEO Noel Biderman told Jezebel, adding, "(This is) the best thing that could've happened to this woman. Despite what you may want to think, she is reaping the press for her own pornography website."

Biderman said the intention was not to make fun of overweight people.

"Great advertising is often controversial but one thing we are not at Avid (the parent company of is in any way discriminatory, in fact we have an entire website dedicated to big and beautiful women," he said.


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