For a monstrously successful job search, skip CrueltyBuilder and check out our cool new banner ad for Monster. Why are we giving Monster top billing on our website? Because Monster successfully brings together employers and job seekers—of the human variety—and leaves abused animal actors out of the picture. Monster's awesome animatronic fiddling beaver ad is a huge YouTube hit.
Maybe Monster chose inanimate "actors" because it is aware that animal actors are torn away from their mothers as infants; subjected to abusive training methods; forced to spend most of their lives in small, filthy cages deprived of everything that is natural and important to them; and often dumped at seedy roadside zoos. Or maybe Monster is just as innovative with its ads as it is with its job services.
Written by Michelle Sherrow