Skip to main content

Abercrombie & Fitch Releases Apology for Offending People

Abercrombie & Fitch has been under scrutiny for the past few weeks after their "sizeism" issue became public. The company said they would not make large sizes because they only wanted the "cool kids" to shop there.

Apparently, the public gave the company enough criticism and backlash, prompting them to issue an apology. 

Yesterday, they said in a statement to Benjamin O'Keefe, who made a petition about A&F's beliefs about body size, that they are taking "concrete steps" to demonstrate their "ongoing support of diversity and inclusion."

O'Keefe made his petition to tell the company to "stop telling teens they aren't beautiful" and to "make clothes for teens of all sizes." 

He has suffered from eating disorders in the past. He and others from the National Eating Disorder Association traveled to A&F's headquarters in Ohio to present their case to Jeffries. 

On Friday, Jeffries responded on Facebook to accusations that the company doesn't want larger people shopping at their store. 

He said the brand is "an aspirational brand that like most specialty apparel brands, targets its marketing at a particular segment of customers."

After realizing they had offended people, the company's statement said, "We want to reiterate that we sincerely regret and apologize for any offense caused by comments we have made in the past which are contrary to these values [diversity and inclusion]."

Though the company offers men's sizes XXL, it is believed these sizes are for muscular high school athletes.

O'Keefe responded to the statement, and said, "I'm happy to hear that Abercrombie took my passion and your voices to heart in this meeting and plans to take concrete steps to show their support for diversity and inclusion."

Sources: Daily Mail, NY Daily News


Popular Video