Gita Hall, a top fashion model in the 1950s and 1960s, discovered that an image of her face is featured in the award-winning title sequence of “Mad Men.” That discovery has prompted her to file a lawsuit in Los Angeles Superior Court against Lionsgate Entertainment, which distributes the show, claiming that they ripped off her image.
"I wished they had had the courtesy to get in touch with me," she said. "I was surprised because nobody had checked with me about it- they must have thought I was dead.” The extremely popular television show has been airing on AMC since 2007. Hall is 79, reports Yahoo.
Hall's attorney, Kevin Leichter, believes that her lawsuit has merit because the producers of “Mad Men” are just as protective of their product as Hall is of her image. "If two minutes of 'Mad Men' had been taken for commercial purposes, Lionsgate would be throwing thermonuclear bombs," he said.
Hall, a native of Sweden, says she never gave consent for Lionsgate to use her image. The lawsuit estimates "Mad Men" has earned more than a billion dollars to date. It refers to Hall’s picture as the "center piece" of the show's opening. The title sequence earned the show a 2008 Emmy for outstanding title design. The lawsuit asks for Hall to be compensated for the value of using her likness to "evoke recollections of this now distant time."
ABC News Legal Analyst Dana Cole said: "She actually may have a case here, you cannot use someone's likeness without their permission." Lionsgate has not commented on the lawsuit.