Lucien Barrière Hôtels & Casinos and BarrierePoker.fr became the official French sponsors and hosts of the World Series Of Poker Europe Wednesday, inking a deal with Caesars Interactive Entertainment that will see the WSOPE move to Cannes in 2011.
The event will be rebranded as World Series of Poker Europe Presented by BarierePoker.fr and seven regional qualifying tournaments will be created across France in the form of the the Barrière Poker Tour 2011.
“This is a unique agreement between two casino leaders with great brands," said Caesars Interactive Entertainment CEO Mitch Garber.
"Lucien Barrière Hôtels & Casinos is a well-run organization and we are excited to work with them to access the French market with high-quality and reputable poker events both in their hotels and casinos, and online with BarrierePoker.fr.”
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Serving as qualifying rounds for the WSOPE, the Barrière Poker Tour 2011 will start this April in seven Lucien Barrière casino properties including Toulouse, Nice, Lille, Dinard, Enghien, Trouville and Bordeaux.
The WSOPE will then be held in Cannes at the Casino Barrière de Cannes Croisette and the Hôtel Majestic Barrière Oct. 7-21, in new facilities offering much more space than the Casino at the Empire in London's Leicester Square.
Organizers say there is space for 75 tables - double the capacity of the 2010 WSOPE.
Seven WSOP gold bracelets will be up for grabs.
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The deal has an online poker component as well, with BarrierePoker.fr becoming the exclusive French operator of online official qualifying rounds for the Barrière Poker Tour 2011, WSOP Europe and the 2011 WSOP in Las Vegas.