An Indian man who famously spent $250,000 on a gold shirt has been murdered.
Datta D. Phuge, 48, a millionaire money-lender from Pune, India, was found clobbered to death near Dighi on July 15, The Times of India reports.
The assailants reportedly dragged Phuge out of his vehicle on July 14 and attacked him with a sickle. They then pounded him to death with large stones. Phuge’s armed bodyguards were not with him when the attack occurred.
When police found Phuge’s body, his head and body were mangled.
In 2013, Phuge made headlines when he bought a custom-made shirt made with more than 6.5 pounds of pure gold, valued at $250,000, according to BBC News. He was thereafter referred to as “the gold man.”
"Some people ask me why I'm wearing so much gold but it was my dream," he told BBC News in 2013. "People have different aspirations. Some elite people want to own an Audi or Mercedes, and have big cars. I chose gold."
Police believe as many as 12 people attacked Phuge. He may have been invited to a birthday party by one of the suspects, along with his 22-year-old son, in the area where the attack occurred.
Police said Phuge’s son witnessed his murder.
A motive for the attack has yet to be established, but police believe it could be linked to business rivalries. Phuge had recently been accused of financial misappropriation.
The investigation is ongoing.