Watch PETA's Too Hot for TV Super Bowl Ad

Video by PETA
(January 27, 2009) in Society / Animal Rights
PETA's ad—which features a bevy of beauties who are powerless to resist the temptation of veggie love—was deemed too hot for the Super Bowl. NBC rejected the video because of concerns over "rubbing pelvic region with pumpkin," a woman "screwing herself with broccoli," and more! Read NBC's complete list of concerns and enter to win your own veggie love.


'Veggie Love': PETA's Banned Super Bowl Ad

POST YOUR COMMENTS BELOW

Thank You for your Comment

We review some comments before they're posted. For more on our comment policy, please see our FAQ.

  • Ardsgaine
    Silly Poll Question

    Opposing Views really needs to be more careful about how they frame their poll questions. What the poll wants to ask is whether we think it is okay to eat meat, not whether we think that everyone *should* eat meat. There could be both meat eaters and vegetarians who would not agree with either of the following statements:

    We should eat meat.

    We should not eat meat.

    A lot of people consider it an individual health question rather than a blanket moral injunction about what everyone ought to be doing.

    As for the commercial, it totally convinced me: No more women. I'm switching to pumpkins.

    - ArdsgaineUS January 30, 2009 10:53AM

    Reply to this Recommend (0) Icon flag

    Thank You for your Comment

    We review some comments before they're posted. For more on our comment policy, please see our FAQ.

    • tbcass
      Good points

      I eat meat and will continue to do so but could care less if someone else does. When people make a moral issue out of it and suggest that my eating meat is somehow immoral it turns me right against them.

      The add is foolish and accomplishes nothing but why ban it? I've seen much worse on TV.

      - tbcassUS January 31, 2009 6:58AM

      Reply to this Recommend (0) Icon flag

      Thank You for your Comment

      We review some comments before they're posted. For more on our comment policy, please see our FAQ.

      • ockraz
        goofy ad

        I believe that the PETA is overjoyed at having their ad rejected. It might have been a curiosity if it played- but now it's a 'controversy'. I wouldn't be surprised if they designed it in the hopes of getting it banned. When I was younger I was much more concerned with animal rights than I am now and I had some interest in PETA, but they've just become a massive joke. They mostly produce ads of scantily clad b-list celebs (which help raise the visibility of the celebrities) and design stunts. Have you seen their campaign to get people to start referring to fish as 'sea-kittens' in order to make people unwilling to eat them?!

        - ockrazUS January 31, 2009 7:22AM

        Reply to this Recommend (0) Icon flag

        Thank You for your Comment

        We review some comments before they're posted. For more on our comment policy, please see our FAQ.

        • Ardsgaine
          Sea-kittens?

          There's no way people will buy that. Kittens are much easier to clean.

          - ArdsgaineUS January 31, 2009 10:38AM

          Reply to this Recommend (0) Icon flag

          Thank You for your Comment

          We review some comments before they're posted. For more on our comment policy, please see our FAQ.

          • ockraz
            Clean

            Are you talking about changing litter versus a tank or about removing all of the little bones? Getting fur in your teeth can be really annoying.

            [j/k]

            - ockrazUS January 31, 2009 1:45PM

            Reply to this Recommend (0) Icon flag

            Thank You for your Comment

            We review some comments before they're posted. For more on our comment policy, please see our FAQ.

        • tbcass
          foolish

          They may be overjoyed but the ad won't change anybody's mind. All it will do is make people who don't go along with their agenda take them less seriously than they already do. PETA started out with good intentions but they've become so populated with members that are so far removed from mainstream thinking that they've become a Parody of themselves. If they would get back to really promoting ethical treatment of animals rather their radical ideas they would accomplish a lot more.

          - tbcassUS January 31, 2009 12:43PM

          Reply to this Recommend (1) Icon flag

          Thank You for your Comment

          We review some comments before they're posted. For more on our comment policy, please see our FAQ.

          • ockraz
            sense of purpose

            There was a time when they were legitimate, but now I'm virtually convinced that they're merely a boutique for Hollywood types: a way for celebs to get more exposure while looking as if they're doing something noble (Oh- doesn't she look hot in that poster- and she's socially conscious too) while those with the organization raise their profiles and rub shoulders with the elite. It may as well be a PR firm.

            - ockrazUS January 31, 2009 1:41PM

            Reply to this Recommend (1) Icon flag

            Thank You for your Comment

            We review some comments before they're posted. For more on our comment policy, please see our FAQ.

  • Desert Girl
    PeTA is SEXIST

    How can the biggest animal advocate group in the world claim to care about respecting animals when they so ruthlessly disrespect women? It can't be done. Sexism, racism, heterosexism and speciesism are ALL linked. We cannot be anti-speciesist, while at the same time be sexist. It contradictive and it doesn't make sense. This sends confusing messages to people on the one hand saying we shouldn't exploit animals but on the other hand saying we can exploit women. Nearly all of PeTA's ads are sexist so there's no surprises here.

    Depicting women in highly sexualised images is commodifying them. The women are no longer people, they become commodities we can consume. Imagine this same ad using men -I don't think it would be very popular! We are used to seeing women as sex objects and so readily accept ads like this and other ads that are a lot more subtle, but still sexualise women. Nearly every ad we see sexualises women. If we are conditioned (by TV, films and print) to see women only as sex objects, what chance do women have to be taken seriously in the workforce? What worth do they have? Women's true self worth is taken away the moment they are shown in this way.

    - Desert GirlAU January 31, 2009 8:09PM

    Reply to this Recommend (0) Icon flag

    Thank You for your Comment

    We review some comments before they're posted. For more on our comment policy, please see our FAQ.

    • tbcass
      Why

      Because PETA, which started out with good and noble intentions has become a repository of people with all kinds of fringe ideas who's goal is to force the rest of the world to capitulate to their ideas by any means possible. Freedom and fairness does not apply to them. The term in tyranny of the minority.

      I agree that the ad is wrong, distasteful and exploits women but it's basically harmless. I see nearly as much sexual exploitation of men these days. Today's man is pictured as lean muscular with ripped abs and huge biceps, an ideal that few men could ever live up to. I never saw this in my younger days outside of body builders.

      - tbcassUS February 4, 2009 11:44AM

      Reply to this Recommend (0) Icon flag

      Thank You for your Comment

      We review some comments before they're posted. For more on our comment policy, please see our FAQ.

      • Desert Girl
        Gender Ads

        If you'd like to learn more about how men and women (mostly women) are portrayed in advertising and the social consequences of it, I recommend getting a quick education as I did from the website www.genderads.com

        I promise it will be fascinating and eye opening. Hundreds of ads posted with notes and categories.

        PS -PeTA is not fringe, it's very mainstream. They appeal to a wide an audience as possible, compromising on ethics just to win donating members. They publicly promote animal exploitation industries and praise them for making tiny insignificant welfare changes ("happy meat"). I recommend against supporting PeTA.

        - Desert GirlAU February 4, 2009 7:50PM

        Reply to this Recommend (0) Icon flag

        Thank You for your Comment

        We review some comments before they're posted. For more on our comment policy, please see our FAQ.

        • tbcass
          Thanks

          That web site is interesting even if it didn't tell me anything I didn't already know. This type of advertising is disgusting but in a free society there isn't much we can do except educate people. The reason this type of advertising is used is because it works. The men and women who respond to this type of advertising by buying the product are every bit as much to blame, maybe more so. The advertisers are merely trying to sell a product. It's true that exploitation of women is more prevalent than men but the use of men is increasing. I could think of several ads that were not shown at that site.

          I didn't mean that PeTA itself was fringe. What I meant was that fringe groups within PeTA are using it to further their agenda. Individually the fringe groups have no power. Joining together in a mainstream group gives them that power.

          - tbcassUS February 5, 2009 5:26AM

          Reply to this Recommend (0) Icon flag

          Thank You for your Comment

          We review some comments before they're posted. For more on our comment policy, please see our FAQ.

See Related...