Was the 6-year-old "Balloon Boy" Episode in Colorado a Hoax?

FT. COLLINS, Colo. --- Was it all just a hoax?

Hours after 6-year-old Falcon Heene worried America into thinking he was aboard a runaway balloon flying high over Colorado, questions are starting to emerge about the boy's family and whether the episode was staged.

Turns out little Falcon wasn't in the balloon afterall -- instead, he was hiding in the attic. The boy appeared with his family on Larry King Live Thursday on CNN. In this exchange with Wolf Blitzer, Falcon admits he heard his parents calling him, but refused to come out of the garage.

When asked why, at 0:40, little Falcon says, "We did this for the show."

Excuse me?

This leads father Richard to explain what he just said. "Whenever we tell him things like, it's a bad thing to do, he does go and hide," he says.