Dana White recently sat down and talked with MMAJunkie.com about expansion and running 100 shows a year.
“Right now, what we’ve used to go into Europe and even Australia is our U.K. office. But we’re looking right now – and here I go jumping ahead of myself and saying stuff before we do it – but we’re going to open an office in China… We’re there now. Lorenzo has been in China for the last 10 days, and we’re going to make it happen.
‘The Ultimate Fighter’ is what really kicks it off, and you build stars in all these different regions,” White said. “We’re working right now on ‘The Ultimate Fighter Middle East’ and ‘The Ultimate Fighter Canada’ that will be first. Then either before one of those or right at the same time will be ‘The Ultimate Fighter China.’
This is is a work in progress. We bought this company, and we were doing five fights a year. If you would have told me six or seven years ago that we’d be doing 34 fights a year, I would have said, ‘That’s impossible. It’ll never happen. That’s crazy.’ We’re probably going to end up doing 100 fights a year.
We could have a show [in the U.S.] on Saturday night and five more going on in five other countries. That’s what’s going to eventually happen. It’s figuring this thing out, putting the pieces together, and like I said, it’s a work in progress. But I’m telling you guys, I said it years ago, and I’ve been saying it – how big this thing is going to be. I think people are now really starting to realize how big this thing is really going to be…
The NBA is over in China right now, and there’s a lot of people that are in to the NBA, but here in the U.S., in my opinion, there’s nothing bigger than the NFL. People that don’t even watch football watch the Super Bowl at the end of the season. I’ve been saying for years that we’re going to be bigger than the NFL, and people were laughing at me. Well, it’s starting to look like a reality now.”
Quick Hit: One hundred shows a year? Better hire some help my man. It looks like Dana is trying to keep his word that MMA will be the biggest sport in the world. And that’s crazy that they are already having different “Ultimate Fighter” shows already in the works. I hope we get to view them over here. I, for one, will be very interested on what the other countries have to offer.
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