Tim Tebow, perhaps the greatest college football player of our time, may turn out to be one of the greatest sports marketing acts of our time as well.
When Nike announced that the EA Sports NCAA Football 11 version of its Nike Trainer 1.2 sneaker, specifically designed with former Florida Gators now Denver Broncos quarterback Tim Tebow in mind, would go on sale on Friday, Aug. 6 at NikeStore.com, fans clamored to find out what lengths they would have to go to in order to get one of the 500 limited edition pairs. While the company normally releases its new products at midnight, however, Nike had a trick in their shoes Friday, putting the Tim Tebow Trainer 1.2 up for sale at exactly 1:50 a.m.
Ironically, the sneaker sold out almost exactly 15 minutes later (though Nike claims it only lasted five), with the item officially appearing as sold out at 2:05 a.m. The limited edition sneaker is "up there with some of the fastest sellouts," according to the Nike Store's Twitter account. The accompanying "Tebow Knows" T-shirt, which was also slated to be released Friday morning, is not yet available in the online store.
Tebow has come into the league with an unbelievable amount of fanfare. No matter how hard the NFL pundits try to tell us that he's not likely to be a top NFL QB, the majority of the nation just doesn't want to believe it.
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Whether it's his religious beliefs, his success or his seemingly unreal upbringing Tebow has certainly drawn his share of detractors too as there are many it would seem that constantly root for him to fail. By all accounts, the former Gator star has certainly lived an unbelievably innocent and productive life to date and there are many who appear to be jealous.
He has his supporters, he has his detractors, and his career is certainly going to be an interesting one to watch. It will be interesting to see how the Broncos bring him along..... - Keith A. Baker
Keith is a sports agent in Stamford, Connecticut. His goal is to offer a unique insight to the world of sports. Comments in his columns are for entertainment purposes only and do not reflect the views and opinions of his firm or his clients.