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The History of Apple Inc.
An American corporation consistently on the forefront of technological advancement and knowing exactly what the public demands of their gadgets, Apple Inc. has enjoyed a rich history. Recognized in large part for their premiere Macintosh personal computer line and Mac OS X, the organization is also behind the introduction of devices like the IPod, IPhone and IPad, as well as countless other lesser known gadgets.
Currently headquartered in Cupertino, California, Apple has 284 retail locations spanning 10 countries.
Created on April 1, 1976 by Steve Jobs, Ronald Wayne and Steve Wozniak in order to sell the Apple I personal computer kit, the original split for the organization had Jobs and Wozniak owning 45 percent of the company, and Wayne controlling 10 percent. However, due to concerns about the stability of their group and what the future would hold for them, Wayne proceeded to sell his share back to the other two partners for a reported $800. Taking present day valuation of Apple into account, Wayne’s share in the company would be in excess of $3 billion dollars.
In 1984, the company released a commercial directed by Ridley Scott which aired during the third quarter of the Super Bowl. Modeled after George Orwell’s novel 1984, Apple portrayed themselves as the wave of the future while noting that the existing technology at the time was like “Big Brother.” This was seen as a vital turning point for Apple, as it brought them national attention and officially catapulted them into the bigtime.
The next decade would feature a number of hits and misses by the Apple brand.
Then, in 1998, the company released the iMac. An instant hit, the development went some ways in restoring the credibility of the brand in the world of technology. In 2001, Apple released their Mac OX X operating system which was supposed to be aimed at both consumer and professional clientele.
Due in large part to the success of the aforementioned products, the Apple brand became a respectable emblem again. This, in turn, would lead to the eventual development of devices like the IPod, IPhone and IPad which served to diversify the company’s focus away from computers, and leave them less vulnerable to market hits like the ones that had hindered them in the past.
Apple Inc., over the years, has become increasingly recognized for the brand loyalty that its users maintain. Individuals who are long-time users of Apple products appreciate the dedication to exterior/interior appearance and general function, while those who are fans of traditional PCs and devices often consider the products to be more style than substance.
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