Technology

Waterproof Your iPhone — Not! Some Users Appear To Fall For Prank Apple iOS 7 Ad Touting Incredible New Feature

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There may be an app for “that,” but there’s not an app for everything as some users of the new operating system for Apple’s iPhone seem to have learned the hard way.

A persuasive-looking, but bogus, advertisement for Apple’s latest iPhone system upgrade, iOS7, claims that the new operating system is capable of detecting “sudden changes in thermo-distribution.”

In case of an “emergency,” the hoax ad states, a “smart-switch” shuts down the phone’s “power supply and corresponding components to prevent any damage to your iPhone’s delicate circuitry.”

The gag ad urges readers to, “update to iOS 7 and become waterproof.”

The ad, which reportedly originated on 4Chan, a forum for internet pranksters and meme-creators, uses the same sans-serif font against the same clean white background as authentic Apple ads. And that may have taken in at least a few gullible iPhone aficionados.

One Twitter user raged, “"wtf #iOS7 isnt waterproof!!! now my phones at the bottom of the river #f***."

Another tweeted, “Ok whoever said IOS7 is waterproof GO F*** YOURSELF.”

Whether these users actually tested the alleged new feature by submerging their phones in water is unclear. Another tweeted credulously, "Woah, iOS7 makes your phone waterproof,” only to follow up a few hours later with the tweet, “Wow, I'm a dumbass."

SOURCES: Sky News, CNet, Business Insider