Technology

Steve Jobs Personally Had Apple Ads Pulled from Fox News

| by Sarah Fruchtnicht
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The late CEO of Apple Inc. Steve Jobs personally ordered the removal of Apple ads from Fox News, according to a new book by Bloomberg View columnist Jonathan Alter.

Despite a good working relationship with News Corp. CEO Rupert Murdoch, Steve Jobs had a profound dislike of Fox News. In his authorized biography, Walter Isaacson wrote that Jobs said “Fox has become an incredibly destructive force in our society."

In Jonathan Alter’s upcoming book on Obama’s 2012 re-election, “The Center Holds: Obama and His Enemies,” he dedicated an entire chapter to the influence of Fox on the Obama campaign. In it, Alter writes about how Jobs “personally ordered that Apple ads be removed from Fox News."

In Isaacson’s 2011 biography “Steve Jobs” he recounts a conversation that Jobs had with Murdoch:

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“You’re blowing it with Fox News,” Jobs told him over dinner. “The axis today is not liberal and conservative, the axis is constructive-destructive, and you’ve cast your lot with the destructive people. Fox has become an incredibly destructive force in our society. You can be better, and this is going to be your legacy if you’re not careful.” Jobs said he thought Murdoch did not really like how far Fox had gone. “Rupert’s a builder, not a tearer-downer,” he said. “I’ve had some meetings with (Murdoch’s son) James, and I think he agrees with me. I can just tell.”

In his book, Alter writes about Fox's extensive coverage of the attack on the CIA outpost in Benghazi, Libya, and how CEO Roger Ailes intervened when host Geraldo Reviera expressed sympathy for Obama.

“Roger Ailes covered the Benghazi story as if it were Watergate just before Nixon’s resignation, with almost wall-to-wall coverage,” Alter wrote.

One Nov. 2, when Rivera defended the administration’s handling of Benghazi on “Fox & Friends,” he said co-host Eric Bolling was lying.

“After the argument continued for several minutes, Ailes called the control room and told the producers to cut Rivera’s mic,” Alter wrote.

“The Center Holds: Obama and His Enemies” will be released by Simon & Schuster on June 4.

Sources: Huffington Post, Cult of Mac, NY Times