New Netflix Pricing Plan Could Crack Down On Account Sharing

| by Sarah Fruchtnicht

Netflix is testing out a new payment plan based on the number of users on one account, in an attempt to crack down on household sharing.

The new plan charges a user for each screen they stream Netflix from.

Why would anyone want that? Well, the new system would allow the same account to stream four different things at the same time throughout one house, just like set-top boxes from cable providers.

“I am sure that they have the ability to monitor device use,” Michael Pachter, an analyst at Wedbush Securities in Los Angeles. “I admire their resolve to try to combat piracy. This is an ingenious solution.”

The one-user, one-screen plan is priced at $6.99 per month, two-screen is $7.99, three-screen is $9.99 and four-screen is $11.99.

The largest subscription streaming service is currently using the plan for new users and will expand it to its 40 million current subscribers if the plan is successful.

“We test all the time in an effort to come up with better options for consumers,” Jonathan Friedland, a spokesman for Netflix, told Bloomberg. “There are numerous tests at any given time.”

"Not everyone will see this and we may never offer it generally," he added.

Sources: Bloomberg, Newser