The #myNYPD Twitter Campaign Backfires Bigtime

| by Jonathan Wolfe

Whoever runs the social media accounts for the NYPD is in for a long day at the office.

Some genius from the nation’s largest police department thought it would be a good idea to use Twitter to create some positive press. The NYPD posted a tweet yesterday asking citizens to post pictures of themselves with police officers under the hashtag #myNYPD. The idea was that you’d see a bunch of smiling citizens posing with their heroic city law enforcement officers.

Just minutes after the campaign started, it was apparent this was a bad idea. Hundreds of photographs started pouring in showing police brutality on the behalf of NYPD officers. The NYPD should have learned from the JPMorgan twitter fiasco that people won’t hesitate to call you out on social media.

Here’s a sampling of some of the #myNYPD tweets:

Scooters and #myNYPD

— Adrian Kinloch (@adriankinloch) April 22, 2014

WANT TO POINT OUT ANOTHER #MYNYPD TACTIC look how they wall to cover up evidence of cop brutality @sickjew @EllieSLP

— Liza Sabater (@blogdiva) April 23, 2014

Homeless and sleeping in a synagogue? #MyNYPD has an ass kicking answer! #ForShame!

— Doc Rocket (@DocR0cket) April 22, 2014

Here the #NYPD engages with its community members, changing hearts and minds one baton at a time. #myNYPD

— Occupy Wall Street (@OccupyWallStNYC) April 22, 2014