Virgin Mobile USA and their new website ad (pictured) were the subject of a recent Twitter campaign to pull the advertisement.
The Virgin Mobile USA website featured 'The Gift Of Christmas Surprise' slideshow, which included a picture of a man covering a woman's eyes, with a caption that read “Necklace? Or Chloroform?”
Everyday Sexism Project‘s Twitter feed found the picture and tweeted it along with a suggestion that other users tweet Virgin Mobile USA and Virgin Group Chairman Sir Richard Branson to get the picture removed, reports Mediaite.com.
However, Branson no longer owns Virgin Mobile USA, which was bought by communications giant Sprint Nextel in 2009.
In a post on the Virgin group website, Branson wrote: “Having just seen, for the first time, the Virgin Mobile USA advert which has upset many today, I agree it is ill-judged."
“Although I don’t own the company, it carries our brand. I will speak to the team there, make my thoughts clear and see what can be done about it.”
“Virgin Mobile US usually get these things right, although on this occasion it is clear they have gone too far.”
Later, Branson confirmed that the people behind the ad had acknowledged that “a dreadful mistake was made” and agreed to remove the ad.