The Australian airline Qantas is apologizing (twice) amid cries of racism after a Twitter promotion went horribly wrong.
According to a report in the Daily Mail, Qantas promised to give away two tickets to a rugby match to the fans who could best show support for the team.
The winners were two fans who dressed up like their favorite player, Radike Samo (below).
They won the tickets with one condition -- they had to wear the get-up to the game and post photos to Twitter.
So they put on their afro wigs, colored their faces, arms and legs black and put on the team's uniform.
Twitter users were not amused, saying the photo is incredibly racist. So Qantas took the photo down and apologized, tweeting:
We understand it caused offense to some people, which is why it was removed. We are really sorry if it has upset anyone.
However, people were not satisfied with what one poster called a "faux pology." So Qantas tried it again:
We apologize that the photo of two Radike fans offended some of our followers.
For his part, Samo himself does not understand what the fuss is all about.
"These guys were actually paying me a tribute," he said. "It was a bit of fun, and I think it's great they regarded me as their favorite Wallaby. I didn't have an issue with it at all. I was glad to be in a photo with them. So I don't know why anyone's getting worked up. That (sort of reaction) is just silly."