The online gun retailer Impactguns.com is hosting a Valentine's Day gun giveaway, which boasts a Smith & Wesson Shield 9 handgun and two dozen roses as the prizes.
"Showing your love for a loved one and being able to defend them all in one is as good as it gets," Craig Ball, of Impactguns.com, told The Huffington Post.
So far, 5,000 people have entered to win since the giveaway went live this morning.
In more gun gifting news, Al Jazeera America reports that the Rosenberg, Texas Police Department is encouraging men to give their loved ones a gun for Valentine's Day (video below).
A Facebook message posted by the police department include a gun and stated, "Men... Valentines Day is about one week away... why not the gift of safety?"
However, the posting has since been deleted.
According to a study from the Harvard School of Public Health, the U.S. has the highest rate of female homicide victimization among 25 high income countries and is home to 84% of all female firearm homicides (of those 25 countries).
The FBI notes that most gun killings are committed by a family member or a friend, not a stranger or a criminal.