Mozilla recently angered many of its users by announcing that it would start placing ads on its popular Internet browser, Firefox.
According to TechDirt.com, the nonprofit organization kept banging away on that sour note by announcing its new "Directory Tiles" that will feature ads and recommended or popular websites on a new tabs page on Firefox (sample pictured).
"Directory Tiles will instead suggest pre-packaged content for first-time users," Mozilla's VP Darren Herman said in a statement. "Some of these tile placements will be from the Mozilla ecosystem, some will be popular websites in a given geographic location, and some will be sponsored content from hand-picked partners to help support Mozilla’s pursuit of our mission. The sponsored tiles will be clearly labeled as such, while still leading to content we think users will enjoy."
While speaking to AdAge.com, Herman even slammed the present Firefox, which users have loved for years, as being a "dumb window."
"Mozilla is moving from a dumb window to the internet to a smart agent on behalf of the user, putting the user first," said Herman.
Mozilla's general counsel and head of the business affairs group Denelle Dixon-Thayer also slammed Firefox for being a "window into the web."
"We wanted to get away from being this window into the web that doesn't bring value," Dixon-Thayer told CNET. "We looked at it from the perspective of how much value are we bringing to the user? We're not focused on bringing the most revenue into Mozilla."
Sources: CNET, AdAge.com, Mozilla.org, TechDirt.com