E3 is Not All Business

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As a representative of the gaming media, this is a time of year that I regard as one of the busiest times of the year with regards to what I do. Numerous announcements, presentations and surprises will keep me busy for weeks and weeks after E3 has ended. The sheer amount of information coming out of E3 is something that I both revel and dread at the same time. I love everything that comes out of E3 and what it represents for the future of the gaming industry. However, the same information will keep me up until the wee hours of the morning writing and editing and researching to make sure that my site and readers have as much information as I could possibly give them about games, consoles and stories they care about. You would think that in the midst of all that there would be little time for any kind of fraternizing and personal visits. And generally you would be right. However I also happen to believe that if something is important to you, you will make the time to see it through.

That is how I feel about E3. Yes, I am there for business and to get information out to my readers as quickly as possible, but I also want to continue to build and strengthen the relationships I have made throughout the industry – some of them very important relationships that have grown into true friendships over the years. Yes, the business side of E3 is the one that really counts for what I do every day on my site – but just as important to me are the relations I have with the people I see there and work with throughout the year. Part of that feeling comes from the fact that if it weren’t for those kinds of relationships I would never be in the position that I am in today. It was because a close friend at the time believed in me enough that she suggested my name to someone that I was able to break into the gaming media biz. You don’t forget when someone sticks their neck out for you, and you try to do right by that person by one day doing the same for someone you feel strongly about to give them a break as well.

Oh, I will be at E3 to cover all the games and consoles for my readers, but I would be lying if I didn’t admit that I will also be there for personal reasons as well. To say hello to some very important people, to put faces to names that I correspond with every day through emails and telephone calls, to shake hands and hug a friend I haven’t seen in a while… E3 will be a business trip for me, but I will make the most of it and make it as personal an experience as I can. I’ve seen E3 attendees who look like they are just absolutely dreading the notion of mixing and mingling with other people and I can never understand why they feel that way. Why would you shut yourself off like that when you are sure to make more lasting contacts with a handshake and a smile than you would with a cold attitude and a scowl? I just don’t understand that kind of mentality – even if the person is from a rival company, PR firm or media outlet, why would you be distant. Hell, one of the best friends that I have made through E3 was once the head of a rival gaming media website. You never know what kind of person someone is if you don’t give them the chance.

So if you see me at E3, come over and say “Hi” – I promise I won’t bite.