While some companies sincerely reach out to customers on social media with real live tweets, Bank of America is using an automated Twitter bot that tweets generic offers of "help" after anyone criticizes the multinational corporation.
According to Salon.com, when people were recently tweeting negatively about Bank of America's business practices, the Bank of America Twitter bot would tweet generic phrases such as: “Anything I can do to help?” and “We’d be happy to review your account with you to discuss any concerns.”
Apparently, the Bank of America Twitter bot jumped into action when a Twitter user named @darthmarkh posted a photo of the chalk artwork he’d been drawing outside a Bank of America.
Soon a Twitter user called @BofA_Help repeatedly responded with canned tweets.
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— darthmarkh (@darthmarkh) July 6, 2013
A screencap of responses from http://eksith.wordpress.com/2013/07/07/bank-of-america-bot/: