Money

Bank of America Twitter Bot Follows Critics, Posts Generic 'Help' Offers

| by Michael Allen

While some companies sincerely reach out to customers on social media with real live tweets, Bank of America is using an automated Twitter bot that tweets generic offers of "help" after anyone criticizes the multinational corporation.

According to Salon.com, when people were recently tweeting negatively about Bank of America's business practices, the Bank of America Twitter bot would tweet generic phrases such as: “Anything I can do to help?” and “We’d be happy to review your account with you to discuss any concerns.”

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People were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:

Apparently, the Bank of America Twitter bot jumped into action when a Twitter user named @darthmarkh posted a photo of the chalk artwork he’d been drawing outside a Bank of America.

Soon a Twitter user called @BofA_Help repeatedly responded with canned tweets.

Just got chased away by #NYPD 4 'obstructing sidewalk' while #chalkupy-ing with @CyMadD0x outside @bankofamerica HQ pic.twitter.com/fXyI2JUQVv

Popular Video

People were so furious about this Pepsi ad that Pepsi pulled it after just one day. Watch it here and decide if it's offensive:

— darthmarkh (@darthmarkh) July 6, 2013

A screencap of responses from http://eksith.wordpress.com/2013/07/07/bank-of-america-bot/:

Sources: Twitter, eksith.wordpress.com and Salon.com