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Google Unveils High-Tech Shoe that Talks to Owner
Shoes just got a whole lot more high tech, as Google has just unveiled a shoe that talks.
They created the shoe by designing a pair of Adidas tennis shoes with a computer, speaker, accelerometer, gyroscope and pressure sensor.
As the person wearing them moves around, the shoe starts talking to the person.
But it can also talk to the person when they’re not moving, saying things like “This is boring” when the wearer isn’t doing anything particularly active.
It was debuted last week during the South by Southwest Festival in Austin, Texas.
Lead of the advertising team, Aman Govil, said, “the talking shoe is an experiment in how you can use connected objects to tell stories on the Web today.”
The shoe uses Bluetooth technology to connect to the internet, and can provide directions using Google’s map app.
It is all part of the Art Copy and Code Project, designed to deliver innovative marketing and advertising techniques.
“If you put what the shoe knows through an algorithmic logic engine, it can translate it into copy. Now if you give that copy to an interesting copy writer, you could give the shoe personality. One shoe could be the trash-talking shoe,” Govil said.
Google thinks there are many ways to market the shoes, and that they could be worn by athletes to let Twitter followers know how fast they’re going during games or sporting events.
Though it has great potential, Google doesn’t plan on developing the shoes into an empire.
“We’re not getting into the shoe business. We are in the social network and advertising business,” Govil said.
The company may seem unique by stepping into the footwear industry, but they aren’t the only tech giant to do so. Apple announced earlier that it was developing a shoe that would alert its owner when it was time to get a new pair.
The alert would be a flashing light or beep, but could also be incorporated into a wireless interface, like the iPhone or iPad.