Intel has been working on a top-secret set-top box that could change the cable industry as we know it.
The new set-top box, available to a limited customers in March, will offer cable channels to televisions anywhere there is an Internet connection, reports Forbes.com.
The big news is that customers will be able to subscribe to content per channel, unlike bundled cable service. They may also be able to subscribe per show as well.
Intel’s set-top box will also have access to Intel’s existing app marketplace for apps, video games and video on demand.
Intel also plans to offer customers the ability to use 'Cloud DVR,' which allows users to watch any past TV show at any time, without recording it ahead of time or pausing live tv.
Intel was able to poach much of Microsoft’s Mediaroom team, including Jim Baldwin, who is now VP of this Intel project.
At Microsoft, Baldwin spearheaded technology to enable customers to watch TV the internet using any device.
Baldwin has also been an architect of digital video technology for WebTV Plus, Echostar Dishplayer, DirecTV UltimateTV and Microsoft TV.