Hashtags have become a popular trend on all social media sites starting with Twitter and spreading to Instagram, Facebook and Pinterest. Among the most popular social media sites, Facebook has been the only one without searchable hashtags — until now.
The company announced today that they will have a new feature that allows users to post hashtags and search them.
They posted a blog post about the new feature explaining that it is not really a new concept and that many users already use them.
"Every day, hundreds of millions of people use Facebook to share their thoughts on big moments happening all around them. Whether it’s talking about a favorite television show, cheering on a hometown sports team or engaging with friends during a breaking news event— people on Facebook connect with their friends about what’s taking place all over the world.
... To bring these conversations more to the forefront, we will be rolling out a series of features that surface some of the interesting discussions people are having about public events, people and topics. As a first step, we are beginning to roll out hashtags on Facebook."
The site will likely slowly roll out the feature, as they tend to do with new updates, so not all users will see it at once.
The company feels hashtags will be a success, as it noted that more people log on to the site during primetime television hours to discuss their favorite shows. About 1.5 million people mentioned "Game of Thrones'" Red Wedding last week, and 66.5 million made posts about this year's Oscars.
As Facebook is more private than other social networks, hashtags will work in a slightly different way. A spokesperson for the site told TechCrunch that hashtags posted by people who have "friends only" privacy settings will only show up in hashtag searches for their friends.