PETA's newest campaign strategy against McCruelty appears to be working. We have been making unscheduled appearances at the speaking engagements of McDonald's executives in order to hold them accountable for their archaic and cruel chicken slaughter methods.
When we recently interrupted McDonald's director of U.S. communications at the Online Marketing Summit in San Diego, she said on camera that she'd be willing to discuss our concerns in a sit-down meeting.
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We are asking McDonald's to institute a less-cruel slaughter method for chickens raised for the restaurant called "controlled-atmosphere killing" (CAK), which is already in use by their European suppliers.
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Currently, chickens raised for McDonald's in the U.S. and Canada are dumped out of their transport crates and hung upside down in metal shackles. They watch other chickens have their throats cut while they wait for their turn before being scalded to death in defeathering tanks.
We hope that McDonald's will follow through and agree to talk with PETA about instituting CAK. In the meantime, please take a moment to tell McDonald's that you support less cruel methods of chicken slaughter, and sport your McCruelty gear with pride.
Written by Michelle Sherrow