Great commercials always contain a certain mystery ingredient. It’s not something that you can put your finger on. It’s not something that you can explain. It’s not something that can be produced, modified or recreated at will.
It’s just one of those magical things where, as soon as people see a commercial containing that special component – they just know.
Recently, P&G came up with a 2012 Olympics ad that’s racked up over 1,000,000 hits in less than a week. Needless to say, it contains the mystery ingredient.
Before this latest commercial, P&G also had another similar one that they released two months ago:
Noticing a trend? The second ad has racked up more than 5 million hits thus far, but it wasn't the instant hit that this latest one has become.
It'll be interesting to see what P&G rolls out next.
Photo Credit: The Media Online