Fans Will Ultimately Pay for the Atlanta Falcons' New Stadium

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As we’ve told you, there is an absolutely absurd push in Atlanta to demolish the 17-year-old Georgia Dome and build a billion-dollar new stadium for the Falcons because owner Arthur Blank isn’t making enough money on luxury seating in the Dome.

The city (by which we mean the government) is supporting the plan, so fans may be the only ones left to stop this madness. Why should fans care if the Falcons build a new stadium? Because they will have to pay A LOT of money for it.

First, there’s the public’s share of the costs of the new stadium, then there’s the Falcons’ share. The Falcons will pass on these costs to fans in terms of higher ticket prices, parking and concession costs and personal seat licenses.

The Atlanta Journal Constitution studied the last three stadiums built and found that ticket prices jumped by an average of 26% in the season the stadium opened, in addition to the thousands of dollars some fans had to fork over for personal seat licenses. The entire article is a must read, which you can do here.

Especially galling is owner Arthur Blank’s deflection of a question from a fan about a new stadium resulting in higher ticket prices. Keep in mind that Blank is pushing for a new stadium simply so he can generate more revenue. So he’s willing to price out fans like 67-year-old Judy King, described in the article as a 31-year season ticket holder who has already seen her ticket prices jump from $13/game in 1981 to $129/game today. If she has to pay hundreds more for her tickets, plus an expensive personal seat license, she says, “I’d tell them, I’m sorry, but you’ve just lost one of your most loyal fans.”

The greed of NFL owners continues to astonish…

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