Before the Kansas City Chiefs soundly defeated the Washington Redskins football team on Sunday, a Sonic Drive-In, located in Belton, Mo., put up a sign that caused outrage.
A twitter user with the handle "Delores Schilling" tweeted a picture of the sign, which read: "KC Chiefs Will Scalp the Redskins, Feed Them Whiskey, Send 2 Reservation.”
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Schilling added the caption: "Everyone please look at this pic and tell @sonicdrive_in what you think of it. Please RT!"
Apparently folks did, which prompted an apology from Sonic Drive-In's corporate headquarters on Sunday, noted ThinkProgress.org.
Patrick Lenow, the VP of Public Relations for Sonic Drive-In, told NBC News that the sign was "in poor taste" and was taken down, and added that the unnamed employee, who wrote the sign, was "very apologetic."
"The remarks posted on this message board were wrong, offensive and unacceptable," Lenow said. "In a misguided effort to support his football team an independent franchise owner allowed passion to override good judgment. The owner has reinforced with his employees the boundaries of what is acceptable and unacceptable. On behalf of the franchise owner and our entire brand we apologize for the offensive remarks."
Audra Simpson, an assistant professor of anthropology at Columbia University, told NBC News that the sign "is just shockingly racist" and "hateful," but not surprising to Native Americans who have seen this type of wording before.