Rather than applying the same futile, counterproductive and unethical NFL blackout policies of the last 40 years, the Tampa Bay Bucs are trying a new approach to boost attendance: lowering ticket prices and putting games on television, even if they’re not 100% sold out. Brilliant!
“We hope that this move, along with lower ticket prices, starting at $30 for adults and $15 for children, will lead to more televised Buccaneer home games this year,” Bucs vice president of business administration Brian Ford said in a team release issued Friday afternoon.
The Bucs have had 13 of their last 15 games blacked out. Clearly, the previous blackout policy wasn’t working. Hopefully, this new policy allows some families to go to the games for much cheaper and some fans at home to watch the games on television. Then, the Bucs truly grow their fan base. A win-win for everyone!
So why aren’t more clubs opting into the new blackout policy? With any luck, the Cincinnati Bengals and Oakland Raiders will change their policies. And there’s still time to reconsider, Buffalo, Jacksonville and San Diego!